The Plant Deli

Task: Design branding and an e-comm site for vegan deli “meats.”

Key factors

  • Modern aesthetic

  • Bold typeface

  • Slogan


  • Local vegans/vegetarians looking for meat alternatives 
  • Potentially small shops looking to carry these products


Started by looking at other brands, including standard meat delis. I wanted to use an all caps bold typeface with a script accent. 

Standard deli/butcher red combined with a more relaxed blue shade. 

We came up with “tenderhearted cold cuts” as a way to call attention to the fact that this is animal-free deli meat, yet tender as in tasty!


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